Did you know that Amazon has the highest brand value in the world? Their value is estimated to be around $315 billion. Apple follows closely at $200 billion and Google at $167 billion. What do these brands have in common? Consumers love them and are therefore incredibly loyal to them because of their unique brand identities.
A strong brand identity can help you gain the trust, attention, and loyalty of your customers. Today, consumers experience brands in many different ways. If you genuinely want to build a successful brand, you need to make sure that your target audience recognizes you - this only happens if their experiences are memorable.
But what can you do if you don’t have a strong brand identity? The answer is simple: you must hire a reputable branding design agency. There are quite a few branding studios out there, so you will have a range of options and will ultimately find an agency that can fulfill your needs. Moreover, you’ll be able to find branding agencies for startups that meet the requirements of your budget. However, even if you find a ‘cheap’ branding agency, you will still have to spend a considerable amount of money. Just remember, branding design isn’t cheap. Either way, having a strong brand identity is a must.
In this article, we’ll take a look at some of the most critical elements in brand-building. We’ll also share some simple tips that you can use to build a successful brand identity.
Take Your Brand’s Attributes into Account
Consumers identify strongly with brands if the brand’s attributes are relatable. They need to connect with consumers on a personal and emotional level.
The quality of your products, the nature of the support you provide, your organizational culture, and your values will ultimately shape your brand’s identity. So make sure you’re able to leverage these things to connect with your audience and leave a lasting impression.
With some research, you can identify what your customers feel strongly about. This way, you can make sure your values are reflected clearly in your vision and mission statements.
Ensure that you articulate your values in every interaction you have with your target audience. This includes the content on your website, social media accounts, emails, press releases, ads, and what you communicate at brand events.
This will help you build an identity that instills trust among your audience and makes your brand stand out. Through word-of-mouth, more people will start identifying with your brand.
Every Business Needs a Logo
Once you’ve identified your brand’s values and attributes, you need to create a logo for your brand. Think of your logo as something that embodies your brand.
Design a logo that reflects everything your brand is about. Professional logo design is a powerful tool - good ones can be etched in a person’s mind forever. Make your logo unique and memorable with color and font. You can easily design your own using the free logo maker Tailor Brands.
There are various types of logos to choose from. Whichever you choose, make sure that it has an emotional appeal that connects with your audience.
Big brands have done this successfully. For example, Apple’s logo depicts the clean design that goes into the build and operating systems of their products.
Your Company’s Website Must Have a Great User Experience
A website that has a unique design can help you create a successful brand identity. Your website is where you’ll showcase your products or services to gain the trust of your customers. A website with a clean design will make people want to visit your site more often. Place your logo strategically on your website to build your brand identity.
People have short attention spans, and so a great user experience (UX) can make your website stand out. Easy navigation, checkout, and fast loading speeds provide a great user experience. One great example is the clothing company ASOS - they provide a great and memorable user experience on their website.
Don’t Forget to Optimize for Mobile Platforms
62% of users globally are using smartphones to access the internet today. If you want to build a successful brand identity, you can’t afford to ignore mobile devices. You need to optimize your website for mobile. You can even develop a mobile app to provide a better experience for consumers.
A mobile app can set your brand apart from your competitors. It also helps boost credibility and trust among your audiences. A user-friendly app is one that allows people to browse your products and buy them instantly.
Amazon, for example, has a great app that is user-friendly and intuitive. Recently, the company introduced a new feature called the Amazon AR view in their app. This innovative feature enables Amazon to create a powerful brand identity.
Valuable Content Is a Must
One of the most crucial factors in building a successful brand identity is the content you use to promote your brand. Great content can help you boost the visibility of your brand. Thus, it’s necessary to create unique and engaging content to drive traffic to your site.
The more informative and useful your content is, the more your site traffic will increase. That’s why you need a content marketing strategy that will provide you with measurable results. You can create blog posts, videos, infographics, or social media posts to engage your audience. Be consistent when you’re posting and make sure that your content always delivers value.
Take Care of Search Engine Optimization
Merely creating a website, no matter how great it looks, is not enough. If people can’t find you, you can never build a brand identity or a successful e-commerce business.
Search engine optimization (SEO) is what ensures that your website shows up when people search for something related to your business. Optimizing your site for search engines (especially Google) will help build your brand identity and further increase your ROI. Develop a robust SEO strategy based on proper analysis of your competitors, keywords that can drive traffic, and other vital factors.
Social Media Is a Huge Part of Success Today
Social media plays a massive role in shaping the way consumers perceive brands today. This is especially so in North America, where social media penetration is 69%, compared to the global average of 49%.
Over 60% of shoppers check out product reviews on social media before making in-store purchases. That’s why reviews go a long way towards building brand identity.
For brands, the stakes are high on social media. So work on a solid social media strategy. Post content consistently and make sure that your posts are attractive and engaging. Don’t forget to engage with your followers regularly.
Conclusion
Although the elements mentioned above and tips are crucial in building brand identity, they’re not the only ones to consider. Develop a holistic digital marketing plan that encompasses content marketing, SEO, social media marketing, and even advertising. This is why you need to hire a reliable brand building agency that can take care of all of these elements. A robust digital marketing strategy can help you build a brand that will keep customers coming back for more.
